Post by account_disabled on Mar 4, 2024 4:34:04 GMT -5
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Facebook is involved in the largest international scandal in its history , a scandal surrounding the leak of data of millions of users of the social network by the company Cambridge Analytica , which was used for political purposes during Donald Trump's presidential campaign.
The United States Federal Trade Commission (FTC) is investigating whether Facebook allowed the consulting firm Cambridge Analytica to access the data of around 50 million users on its platform , thus violating the consumer consent agreement. , but did Facebook really have anything to do with this leak?
Facebook: guilty or victim of deception?
Following the spread of the Cambridge Analytica case, Facebook suspended the company's accounts on each of its platforms, including Facebook, Instagram and WhatsApp. Furthermore, the social network remains firm in stating that the leak was not carried out through a security breach in the platform, but through the misuse of data obtained through “a third-party application.”
As Pau Grewal , vice president and legal advisor of Facebook, points out in a statement , “Although Kogan obtained access to this information legitimately and through the appropriate channels that were then dictated to all developers on Facebook, he did not comply. our rules by sharing such information with third parties and violated our policies.”
Now the platform could face a million-dollar fine , in the event that the United States Federal Trade Commission determines that there was a violation of its regulations. And as an immediate consequence, Facebook shares have plummeted close to 7% on Wall Street.
Who is who: the key names behind the Cambridge Analytica case
The social network has been punished in the market after these revelations, but who are the main actors in this scandal?
Cambridge Analytics
Cambridge Analytica , whose parent company is the company Strategic Commun Job Function Email Database ications Laboratories in charge of collecting and analyzing data to create advertising and political campaigns, combines data from various sources to build voter profiles , with which they can predict their behavior and create specialized ads to achieve influence their decisions.
Christopher Wylie
A few days ago, media such as The New York Times and The Guardian published statements by Christopher Wylie , a former Cambridge Analytica employee, who revealed the use of Facebook profile data to generate personalized ads for political purposes and thereby manipulate the decision. of the voters.
According to his statements, Wylie contacted Cambridge University professor Aleksandr Kogan in order to create an application with which to obtain the greatest amount of data from a large number of users.
[Tweet “A personality test leaked data from #Facebook users: The #CambridgeAnalytica case”]
Cambridge Analytica and its relationship with Donald Trump
Donald Trump and Steve Bannon
But what would Donald Trump have to do with all this matter? As we well know, since 2016 Facebook has been identified as a key player in the victory of the Republican president , and it is now known that Donald Trump hired the services of Cambridge Analytica . In fact, Steve Bannon , who served as a strategist and ideologue during Donald Trump's presidential campaign and was an advisor in the White House until August 2017, was a member of the board of directors of Cambridge Analytica.
Alexander Nix
Alexander Nix
Alexander Nix
Another point to consider is that the CEO of Cambridge Analytica, Alexander Nix, recognized through a hidden camera that the company participated in hundreds of electoral campaigns around the world, as well as highlighted the importance of showing subtlety in political messages so that it does not seem propaganda , and even that he carried out blackmail and bribery in order to harm a political opponent.
Robert Mercer
Another key player is Robert Mercer , one of the owners of the Breitbart News site , but like his daughter Rebekah, a member of the board of directors of Cambridge Analytica , who supported Donald Trump's campaign.
This Is Your Digital Life: the problem of not reading the fine print
The This Is Your Digital Life app was a kind of online test that was presented to users as a psychological research tool , which at the same time offered users predictions about their personality. This app was responsible for collecting user data.
To use this application, users had to log in to their Facebook account. Thus, the app managed to reach 270,000 direct users in just two months. Of course, by accepting this third-party application you also agreed to grant permission to know your activity on the platform, access your location, and most importantly: access your contact list.
This is how Wylie managed to filter the information of 50 million profiles , which magnified the effect, although it has not been clarified whether this data obtained about friends of those who responded to the survey is only basic data, that is, in the public domain. such as name, sex or age.
So until proven otherwise, Facebook granted analyst permissions to the application , but never imagined that despite legitimately giving access to information, it would result in one of the worst crises in its history.
[Tweet “These are the keys behind the #CambridgeAnalytica case that brought the worst crisis to #Facebook”]
The impact of the Cambridge Analytica case on social networks
Of course, the case has had a great impact on social networks, igniting a debate in which Facebook is being attacked on multiple fronts. This is a small sample of it, in which Ricardo Galli, founder of Menéame, participates:
I must be very strange but neither “The Facebook thing” nor the Twitter thing nor the Internet thing has made me change ideological teams. I was always clear about who, even if they weren't mine, were mine.
— Karthografo (@carthografo) March 21, 2018
@adsuara says that Facebook is more serious than it seems, and without a doubt it is for the entire digital economy sector. It will mean a change in the business model of most players, and if not, at the same time t.co/fxBAsvykdJ pic.twitter.com/eaq83lu2Sy
— Alex Rodríguez (@blogeandolared) March 21, 2018
What about Facebook? That it is a business and personal data is valuable merchandise. Relationships, money and power of influence in the same system. You don't have to run away from it, but you do have to be aware.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Facebook is involved in the largest international scandal in its history , a scandal surrounding the leak of data of millions of users of the social network by the company Cambridge Analytica , which was used for political purposes during Donald Trump's presidential campaign.
The United States Federal Trade Commission (FTC) is investigating whether Facebook allowed the consulting firm Cambridge Analytica to access the data of around 50 million users on its platform , thus violating the consumer consent agreement. , but did Facebook really have anything to do with this leak?
Facebook: guilty or victim of deception?
Following the spread of the Cambridge Analytica case, Facebook suspended the company's accounts on each of its platforms, including Facebook, Instagram and WhatsApp. Furthermore, the social network remains firm in stating that the leak was not carried out through a security breach in the platform, but through the misuse of data obtained through “a third-party application.”
As Pau Grewal , vice president and legal advisor of Facebook, points out in a statement , “Although Kogan obtained access to this information legitimately and through the appropriate channels that were then dictated to all developers on Facebook, he did not comply. our rules by sharing such information with third parties and violated our policies.”
Now the platform could face a million-dollar fine , in the event that the United States Federal Trade Commission determines that there was a violation of its regulations. And as an immediate consequence, Facebook shares have plummeted close to 7% on Wall Street.
Who is who: the key names behind the Cambridge Analytica case
The social network has been punished in the market after these revelations, but who are the main actors in this scandal?
Cambridge Analytics
Cambridge Analytica , whose parent company is the company Strategic Commun Job Function Email Database ications Laboratories in charge of collecting and analyzing data to create advertising and political campaigns, combines data from various sources to build voter profiles , with which they can predict their behavior and create specialized ads to achieve influence their decisions.
Christopher Wylie
A few days ago, media such as The New York Times and The Guardian published statements by Christopher Wylie , a former Cambridge Analytica employee, who revealed the use of Facebook profile data to generate personalized ads for political purposes and thereby manipulate the decision. of the voters.
According to his statements, Wylie contacted Cambridge University professor Aleksandr Kogan in order to create an application with which to obtain the greatest amount of data from a large number of users.
[Tweet “A personality test leaked data from #Facebook users: The #CambridgeAnalytica case”]
Cambridge Analytica and its relationship with Donald Trump
Donald Trump and Steve Bannon
But what would Donald Trump have to do with all this matter? As we well know, since 2016 Facebook has been identified as a key player in the victory of the Republican president , and it is now known that Donald Trump hired the services of Cambridge Analytica . In fact, Steve Bannon , who served as a strategist and ideologue during Donald Trump's presidential campaign and was an advisor in the White House until August 2017, was a member of the board of directors of Cambridge Analytica.
Alexander Nix
Alexander Nix
Alexander Nix
Another point to consider is that the CEO of Cambridge Analytica, Alexander Nix, recognized through a hidden camera that the company participated in hundreds of electoral campaigns around the world, as well as highlighted the importance of showing subtlety in political messages so that it does not seem propaganda , and even that he carried out blackmail and bribery in order to harm a political opponent.
Robert Mercer
Another key player is Robert Mercer , one of the owners of the Breitbart News site , but like his daughter Rebekah, a member of the board of directors of Cambridge Analytica , who supported Donald Trump's campaign.
This Is Your Digital Life: the problem of not reading the fine print
The This Is Your Digital Life app was a kind of online test that was presented to users as a psychological research tool , which at the same time offered users predictions about their personality. This app was responsible for collecting user data.
To use this application, users had to log in to their Facebook account. Thus, the app managed to reach 270,000 direct users in just two months. Of course, by accepting this third-party application you also agreed to grant permission to know your activity on the platform, access your location, and most importantly: access your contact list.
This is how Wylie managed to filter the information of 50 million profiles , which magnified the effect, although it has not been clarified whether this data obtained about friends of those who responded to the survey is only basic data, that is, in the public domain. such as name, sex or age.
So until proven otherwise, Facebook granted analyst permissions to the application , but never imagined that despite legitimately giving access to information, it would result in one of the worst crises in its history.
[Tweet “These are the keys behind the #CambridgeAnalytica case that brought the worst crisis to #Facebook”]
The impact of the Cambridge Analytica case on social networks
Of course, the case has had a great impact on social networks, igniting a debate in which Facebook is being attacked on multiple fronts. This is a small sample of it, in which Ricardo Galli, founder of Menéame, participates:
I must be very strange but neither “The Facebook thing” nor the Twitter thing nor the Internet thing has made me change ideological teams. I was always clear about who, even if they weren't mine, were mine.
— Karthografo (@carthografo) March 21, 2018
@adsuara says that Facebook is more serious than it seems, and without a doubt it is for the entire digital economy sector. It will mean a change in the business model of most players, and if not, at the same time t.co/fxBAsvykdJ pic.twitter.com/eaq83lu2Sy
— Alex Rodríguez (@blogeandolared) March 21, 2018
What about Facebook? That it is a business and personal data is valuable merchandise. Relationships, money and power of influence in the same system. You don't have to run away from it, but you do have to be aware.