Post by account_disabled on Feb 28, 2024 1:18:01 GMT -5
I remember when the web was new, unknown and scary for many people. The company I worked for was extremely traditional and vowed to never have a website or allow employees to use email. Well, that was in 1996, and as you can imagine, a few years later, they couldn't fight anymore because the world had changed. It seems that AI is bringing about the next paradigm shift. And instead of being a recent college graduate, I'm now one of those older people who's a little skeptical of what's happening. But I know there is no way to stop progress, so we must be agile and adapt the way we have always worked. This year, it will be important to expand people's job skills so that they can work with AI and not be replaced by it. There will be significant movement toward improving people's problem-solving skills as they learn to use automation with their human brains. Because AI is uncharted territory and, in the wrong hands, can damage a company's brand, people will need to know how to maintain ethical boundaries.
AI can accelerate team performance, causing a shift in dynamics as individuals strive to balance artificial and human intelligence effectively. Expand job skills on an agile marketing team Many marketing teams still operate with specialists performing a very limited job function. I've witnessed teams where someone only works on TikTok or only writes emails. While these super-specialized roles have never been ideal for agile marketing, they will become even more problematic Kuwait Mobile Number List with the emergence of AI. You will want to expand people's job skills because AI can and will replace people working as computers. If all your marketers do is spit out the same thing repeatedly, they aren't adding much human value. You need to hire or train people to perform complex tasks that require thinking, so as leaders this will require you to invest in cross-training team members and allowing them to try new things, even if they are not experts. I was recently in a restaurant where a robot brought out my food.
While this seemed shocking at first, it shouldn't surprise us. This is a fairly mundane task that does not require a person. However, I was happy to see that a human took our order. People go out to dinner to have human interaction, so watching the server and the robot share tasks was fascinating. As agile marketing teams move into the future, I predict that team members will become more strategic and well-rounded, using AI as additional “team members” to perform more mundane tasks, like coming up with content or composing an email. . However, people will still need to think through the content, add the human touch, and edit marketing materials for accuracy. Go Deeper: Expand Your Marketing Skills to Succeed as an Agile Marketer Focus on your team's creative problem-solving capabilities AI cannot solve problems creatively, but rather collect data and respond to it. It takes people to think critically, so allowing team members to do so will be imperative.
AI can accelerate team performance, causing a shift in dynamics as individuals strive to balance artificial and human intelligence effectively. Expand job skills on an agile marketing team Many marketing teams still operate with specialists performing a very limited job function. I've witnessed teams where someone only works on TikTok or only writes emails. While these super-specialized roles have never been ideal for agile marketing, they will become even more problematic Kuwait Mobile Number List with the emergence of AI. You will want to expand people's job skills because AI can and will replace people working as computers. If all your marketers do is spit out the same thing repeatedly, they aren't adding much human value. You need to hire or train people to perform complex tasks that require thinking, so as leaders this will require you to invest in cross-training team members and allowing them to try new things, even if they are not experts. I was recently in a restaurant where a robot brought out my food.
While this seemed shocking at first, it shouldn't surprise us. This is a fairly mundane task that does not require a person. However, I was happy to see that a human took our order. People go out to dinner to have human interaction, so watching the server and the robot share tasks was fascinating. As agile marketing teams move into the future, I predict that team members will become more strategic and well-rounded, using AI as additional “team members” to perform more mundane tasks, like coming up with content or composing an email. . However, people will still need to think through the content, add the human touch, and edit marketing materials for accuracy. Go Deeper: Expand Your Marketing Skills to Succeed as an Agile Marketer Focus on your team's creative problem-solving capabilities AI cannot solve problems creatively, but rather collect data and respond to it. It takes people to think critically, so allowing team members to do so will be imperative.