Post by account_disabled on Feb 27, 2024 0:25:50 GMT -5
Facebook reduces the sizes of its mobile ads: this is what the new creatives are like
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Facebook has just announced some major changes to the format that page posts and mobile ads will soon have, which will “match the look and feel of the new Facebook design introduced earlier this year ,” according to its official statement. .
Key changes to mobile ads on Facebook
Take note, since starting August 19 , the large social network will com Mexico Mobile Number List press mobile ads, a change that will affect both the size of the image, videos, and the text that accompanies them.
Fewer lines of text
Starting August 19, only 3 lines of primary text will be displayed in the mobile news feed on Facebook, after which users will be asked to click to view the additional text.
The format of mobile ads will be vertical
In addition, the maximum height of creatives in mobile ads on the social network, both for images that are not accompanied by links and for videos, will be reduced, going from 2:3 to 4:5 . Any creative that exceeds this scale will not appear in the News Feed.
Image: Facebook
Facebook seeks to promote its new FB5 format
According to the social network, these changes aim to adapt mobile ads to the FB5 format , a redesign of its platform that the company announced during its F8 developer conference , a simpler design in which, in addition to largely eliminating Facebook's characteristic blue color will also integrate more space for the stories that it has sought to promote so much in recent months.
Facebook tests combining stories and classic newsfeed in a new carousel format
With these changes, Facebook assured in its statement that it will be possible to “simplify its formats and improve the consistency of the mobile experience. “This will help drive greater ad effectiveness and make it easier to use the same assets across Facebook and Instagram News Feeds.” That is, the platform seeks greater uniformity in the presentation of ads between both social networks, which will maximize the potential of cross-promotion and, of course, increases Facebook's multiplatform potential .
A single image and video design to integrate into your Facebook and Instagram campaigns
Given the competition for attention on News Feed posts , this is a key update to consider for your campaigns, so if you're looking to maximize your mobile ads efforts on Facebook, you'll need to create the first three lines of text concrete and direct, in order to capture the attention of users, in addition to taking into account the change in height of the images or videos to guarantee an optimal presentation.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Facebook has just announced some major changes to the format that page posts and mobile ads will soon have, which will “match the look and feel of the new Facebook design introduced earlier this year ,” according to its official statement. .
Key changes to mobile ads on Facebook
Take note, since starting August 19 , the large social network will com Mexico Mobile Number List press mobile ads, a change that will affect both the size of the image, videos, and the text that accompanies them.
Fewer lines of text
Starting August 19, only 3 lines of primary text will be displayed in the mobile news feed on Facebook, after which users will be asked to click to view the additional text.
The format of mobile ads will be vertical
In addition, the maximum height of creatives in mobile ads on the social network, both for images that are not accompanied by links and for videos, will be reduced, going from 2:3 to 4:5 . Any creative that exceeds this scale will not appear in the News Feed.
Image: Facebook
Facebook seeks to promote its new FB5 format
According to the social network, these changes aim to adapt mobile ads to the FB5 format , a redesign of its platform that the company announced during its F8 developer conference , a simpler design in which, in addition to largely eliminating Facebook's characteristic blue color will also integrate more space for the stories that it has sought to promote so much in recent months.
Facebook tests combining stories and classic newsfeed in a new carousel format
With these changes, Facebook assured in its statement that it will be possible to “simplify its formats and improve the consistency of the mobile experience. “This will help drive greater ad effectiveness and make it easier to use the same assets across Facebook and Instagram News Feeds.” That is, the platform seeks greater uniformity in the presentation of ads between both social networks, which will maximize the potential of cross-promotion and, of course, increases Facebook's multiplatform potential .
A single image and video design to integrate into your Facebook and Instagram campaigns
Given the competition for attention on News Feed posts , this is a key update to consider for your campaigns, so if you're looking to maximize your mobile ads efforts on Facebook, you'll need to create the first three lines of text concrete and direct, in order to capture the attention of users, in addition to taking into account the change in height of the images or videos to guarantee an optimal presentation.