Post by account_disabled on Feb 27, 2024 0:03:43 GMT -5
Most brands suck when it comes to approaching millennials , as they use tactics that don't work and have only one goal which is to sell; With this, the only thing brands achieve is that this generation ignores them. When the audience ignores a business, death approaches for it. Eugenio Montale said: “I have always knocked on the door of that wonderful and terrible enigma that is life.” That's what millennials are for marketers: an enigma, a mystery. The term enigma comes from the Latin aenigma , which in turn has its origin in a word from the Greek language that means “obscure or equivocal word.” These are things that cannot be understood, are difficult to understand or interpret. Millennials are the first generation in human history to have computer technology in their homes playing a vital role in their everyday experiences . This is exactly why their perspectives and preferences differ so much from the opinions of previous generations. The average millennial looks at their mobile device about 45 times a day . Marketers struggle daily, trying to direct their messages to members of this generation to sell them something or hire them. However, the results do not arrive. Brands do everything wrong when trying to approach millennials . They create ads on Facebook and other social networks to chase them with remarketing; They develop poorly targeted campaigns that fail to reach the target audience in the way they would like. Do you know why it doesn't work? Because all they do is try to sell, sell, sell. What works with millennials is demonstrating a concern for the public good, engaging the audience on social media, being authentic and not selling but interacting, helping, conversing, asking questions and listening.
For marketers to be able to New Zealand WhatsApp Number List approach millennials , they have to know what they value, how they consume content, listen a lot and not ignore them. Things that are not authentic don't work with this generation. If your only goal is to sell, don't expect results. People expect much more from brands than ever before. It is not enough for a business to have a good product. Millennials want brands to build relationships with them, rather than trying to just sell them a product or service. An article on Inc.com focuses on the one question that can transform business. No matter your company's industry, this is the question anyone who wants to make a serious mental shift should ask themselves. In fact, there is one thing stopping companies from reaching, attracting, and retaining millennials . The problem is that they don't try to change their mentality. Instead of transforming the way they do everything, many companies rely too much on tactics that don't deliver long-term results, like Facebook ads, without even thinking about why they do things that way. Not creating content that educates, entertains and inspires leads to failure. Most companies can improve their efforts to reach out to millennials by asking (and correctly answering) this simple question: What is our business? For decades, businesses have only used their industry as an answer to this question.
The example in the note has to do with the ice skating industry changing its answer, using the question and offering a multiple choice: What is your business? Ice skating. Team sports. Facilities management. Experience design. The answer is the same for every business, regardless of industry: experience design . If you run a figure skating rink or a flower shop, a bakery or a bank, you must understand that you are in the experience design business if you want to reach, attract and retain millennials . This generation prefers experiences, which help companies achieve everything they want: affinity, trust, attention and brand evangelization. Interacting with fans and followers on social networks will help businesses better understand the audience, know their opinions, needs and problems in order to solve them by asking questions and responding to the ones they ask. In this way, you can discover ways to use products, get user-generated content, and the audience can give you ideas that the brand has not considered, but that will work much more than just wasting time creating ads. There is no better way to ask for data from this generation than to first offer a memorable and enjoyable experience. Examples of brands that suck at approaching millennials Pizza Hut was a failure when trying to reach out to millennials . After all the hype about the branding initiative, what the No. 1 pizza chain achieved was a 3.5 percent drop in quarterly sales. Consumerist.com reported that Pizza Hut 's complete menu revamp , adding new crusts and toppings, and new "Flavors of Now" positioning to appeal to millennials didn't give the sales boost the brand had hoped for.
For marketers to be able to New Zealand WhatsApp Number List approach millennials , they have to know what they value, how they consume content, listen a lot and not ignore them. Things that are not authentic don't work with this generation. If your only goal is to sell, don't expect results. People expect much more from brands than ever before. It is not enough for a business to have a good product. Millennials want brands to build relationships with them, rather than trying to just sell them a product or service. An article on Inc.com focuses on the one question that can transform business. No matter your company's industry, this is the question anyone who wants to make a serious mental shift should ask themselves. In fact, there is one thing stopping companies from reaching, attracting, and retaining millennials . The problem is that they don't try to change their mentality. Instead of transforming the way they do everything, many companies rely too much on tactics that don't deliver long-term results, like Facebook ads, without even thinking about why they do things that way. Not creating content that educates, entertains and inspires leads to failure. Most companies can improve their efforts to reach out to millennials by asking (and correctly answering) this simple question: What is our business? For decades, businesses have only used their industry as an answer to this question.
The example in the note has to do with the ice skating industry changing its answer, using the question and offering a multiple choice: What is your business? Ice skating. Team sports. Facilities management. Experience design. The answer is the same for every business, regardless of industry: experience design . If you run a figure skating rink or a flower shop, a bakery or a bank, you must understand that you are in the experience design business if you want to reach, attract and retain millennials . This generation prefers experiences, which help companies achieve everything they want: affinity, trust, attention and brand evangelization. Interacting with fans and followers on social networks will help businesses better understand the audience, know their opinions, needs and problems in order to solve them by asking questions and responding to the ones they ask. In this way, you can discover ways to use products, get user-generated content, and the audience can give you ideas that the brand has not considered, but that will work much more than just wasting time creating ads. There is no better way to ask for data from this generation than to first offer a memorable and enjoyable experience. Examples of brands that suck at approaching millennials Pizza Hut was a failure when trying to reach out to millennials . After all the hype about the branding initiative, what the No. 1 pizza chain achieved was a 3.5 percent drop in quarterly sales. Consumerist.com reported that Pizza Hut 's complete menu revamp , adding new crusts and toppings, and new "Flavors of Now" positioning to appeal to millennials didn't give the sales boost the brand had hoped for.