Post by account_disabled on Dec 28, 2023 4:04:08 GMT -5
Find I managed the social networks of a renowned Colombian beer brand, the followers loved the brand and this was reflected in the brand's networks. This made it easier to start a conversation with them and the amount of positive messages they posted about the beer came in dazzling quantities, so we created a strategy to identify these brand lovers and create a community with them. With the community, they were sent surprise products and brand merchandising and not only that, sometimes we created specialized content for them, which was published and mentioned. This generated a positive reaction squared, since if they did it without interest, now they continued doing it without interest.
But understanding that the brand knew them and made them Special Data understand that they were important, for example, taking them into account for many of their activities. . What I want to get at with this is to highlight the importance of the people who constantly talk about your brand and give them the position they deserve. Identify them, get to know them, interact with them and create relevant content that they can replicate with their followers and friends in a natural way. Example of brands that use this marketing technique An example of some brands that carry out recommendation marketing or referral marketing and are recognized worldwide are the cases of Dropbox and Airbnb.
Who achieved exponential and substantial growth in their markets by using recommendations in exchange for benefits or increases in benefits. of their services. How does Airbnb do it? Through their discount coupons sent by mail, by recommending the platform to our close friends. Last year Airbnb received capital worth close to million. How does Dropbox do it? Through increasing storage space on the platform at the same time someone creates a recommended account. This is reflected in its brand value. People who give good recommendations for your brand are like valuable guidelines flooding Google. In the previous article we talked about green marketing.
But understanding that the brand knew them and made them Special Data understand that they were important, for example, taking them into account for many of their activities. . What I want to get at with this is to highlight the importance of the people who constantly talk about your brand and give them the position they deserve. Identify them, get to know them, interact with them and create relevant content that they can replicate with their followers and friends in a natural way. Example of brands that use this marketing technique An example of some brands that carry out recommendation marketing or referral marketing and are recognized worldwide are the cases of Dropbox and Airbnb.
Who achieved exponential and substantial growth in their markets by using recommendations in exchange for benefits or increases in benefits. of their services. How does Airbnb do it? Through their discount coupons sent by mail, by recommending the platform to our close friends. Last year Airbnb received capital worth close to million. How does Dropbox do it? Through increasing storage space on the platform at the same time someone creates a recommended account. This is reflected in its brand value. People who give good recommendations for your brand are like valuable guidelines flooding Google. In the previous article we talked about green marketing.